Thedhekey Thedhekey completes music video trilogy

Maldivian singer Aishath Naseera makes a comeback today, with the music video Thedhekey Thedhekey, which premiered on TVM's Heyyambo. Written by Ahmed Naseer with original music composition and performance by Ahmed Nashid of Zero Degree Atoll, the music video was gifted by Naseera to Manfaa, an NGO working for the interests of the aged.

Thedhekey Thedhekey is also the unintended conclusion of a trilogy of public service announcement music videos produced by Club Hulhevi. Heyva Heyva, the first of the trilogy, sung by Zoona, was a maternal mortality awareness spot that became a phenomenal musical hit in 2002. Three years later, Vehey Iru Fen Nagashe, sung by Unoosha, brought to young audiences the 'libaas-levvun' ritual, or the robing of girls upon attaining puberty. And now, three years later, Club Hulhevi has completed the trilogy with Thedhekey Thedhekey.

All three songs were shot on location in remote island communities and starred a host of non-actors. While the first two focussed on old customs, Thedhekey Thedhekey follows a group of elderly people living out their active lives in the beautiful island of Fiori, in Gaaf Dhaal Atoll.

All three songs can be viewed on YouTube by typing their titles in the video search.

Ahmed Amir and Club Hulhevi

People interested in Maldivian music videos can now view Club Hulhevi's productions on YouTube, including Zoona's phenomenal 2002 hit Heyva Heyva.

Heyva Heyva was commissioned by UNFPA for its maternal mortality awareness campaign. Club Hulhevi produced a second music video for the agency, Vehey Iru, which was sung by Unoosha.

These two songs were shot on location in Farukalhu Funadhoo, Shaviyani Atoll, and Nilandhoo, Gaaf Alif Atoll, and gave Club Hulhevi a chance to exploit island culture and natural beauty, and to draw on the untapped acting talent. A third song, Thedhekey Thedhekey, depicting healthy ageing, will be released shortly to complete the cultural trilogy.

Other songs on YouTube include two from Club Hulhevi's feature film 30 Dhuvas (30 Days) and the first ever music video we produced, Aadheys, from Ahmed Amir's Fanvaiy album, starring Sajna, who became an overnight sensation.

Ahmed Amir (in the image grab) and his MAARStudio team have been close partners of Club Hulhevi. Although it's not widely known, Ahmed composed and performed the music of Heyva Heyva, as well as many of our other music videos.

To watch the songs go to the YouTube home page and type Club Hulhevi in the video search. The full collection will be found in the "More from Club Hulhevi" box on the right.

Enjoy.